not our first rodeo

To debut Day Dew, Beauty of Joseon's first FDA approved SPF in the United States, Mother Sauce crafted the "Not Our First Rodeo" creative container for the launch campaign, positioning the Day Dew as an outstanding achievement in the newest frontier of Korean skin care: FDA compliant SPF with K-beauty DNA. We cast Peggy Gou as the face of the campaign, an artist with Korean heritage that straddles the culture of East and West.