now serving newness

For the launch of Kayali's Yum Boujee Marshmallow eau de parfum, Mother Sauce put the yum in Yum Boujee as we hit the streets of New York wto bring a sensorial experience straight to the city’s top publishing houses. By creating a first-of-its-kind deskside moment, we helped Kayali bring Mona Kattan’s dream retro pop-up diner to the offices of Condé Nast, Bustle, and Dot Dosh, with a mobile diner counter, complete with old school car hops serving a custom-created flavor of the viral Glace hot chocolate, inspired by the white chocolate, strawberry and marshmallow notes of the Yum Boujee fragrance. Editors were met with custom service from Kayali’s diner-style car hops, and invited to sip the strawberry white hot chocolates with strawberry marshmallow rims from customized, gifted Mona diner mugs, spritz with samples of the new fragrance, and immerse themselves in the gourmand-forward scent story.