global reach, with a personal message

In June 2024, Spotify launched My Spotify, its largest global marketing campaign since the widely celebrated 2023 Spotify Wrapped. The campaign was designed to emphasize Spotify's unparalleled personalization capabilities, celebrating the millions of unique ways listeners engage with the platform. We produced the New York portion of this worldwide campaign starring music artist Shaboozey. The campaign spanned multiple territories and media channels including OOH advertising, in app messages, and social media.